The new, token-based user incentive program will aim to propel mainstream awareness and adoption among the masses within the cryptocurrency and blockchain spaces.
Driving Participation in the Crypto Economy
Cheez, a social video app, has teamed up with the public blockchain project Contentos to enable its users to earn Bitcoin and Ethereum by creating, viewing and sharing in-app content.
Created by mobile app developer Live.me, Cheez is best known for its user-generated, 17-second videos featuring a variety of live filters, voice changers, stickers and music.
The new app features will allow Cheez users to earn BTC and ETH simply by doing what they’re already doing. Each day, consumers can complete 15 different tasks ranging from actions like viewing, sharing and liking videos to uploading content and more to earn their favorite coin. Users will also be able to play the “Wheel of Fortune” game daily for a chance to win additional BTC and ETH.
Additionally, the new features won’t require consumers to go on an exchange or set up a third-party wallet, allowing more users to adopt the technology without additional confusion.
Yuki He, founder and chief executive officer, LiveMe, said:
“This new integration with Contentos allows us to reward our users for their daily contributions to the Cheez community, while also introducing a new audience to crypto and blockchain. We believe blockchain has the potential to revolutionize the digital content industry, so we’re very excited to lead the way and start getting people excited about cryptocurrency and the underlying technology.”
Options Beyond Bitcoin
In addition to BTC and ETH, users will also have the opportunity to secure COS tokens, the base asset and utility token of Contentos, for completing tasks like commenting on videos and uploading new content. Users can also win COS tokens through the aforementioned “Wheel of Fortune” game.
COS tokens will also unlock additional features within the app–including the ability to post longer videos and premium exposure to attract more viewers. The tokens can also be used for direct messaging, which will also offer creators a new revenue stream; however, further details have not been released.
Talking about the partnership, Contentos founder Mick Tsai commented:
“We are delighted to partner with Cheez to bring BTC and ETH to the platform and create a content ecosystem where creators and fans alike can be compensated for their role in nurturing an ever growing community. Our goal is to help creators and fans build stronger connections on a global scale by leveraging blockchain technology. Together with Cheez, we’re bridging the gap for the average person while providing real world examples of how decentralized platforms can benefit users.”
